Sending Your News

Newspapers, magazines and social media like to hear about what's going on at your company: new people, products, events, services, sales or acquisitions.

A news release should include the following information:

1. Contact name and phone number.
2. Mailing Address, including street address, city, state, country.
3. Email, Web site address.
4. Well-written content about subject of news.
5. Color picture, company logo.

Send the release to: Business Editor for company news;
Products Editor for products.

Tip: Keep it short and to the point!
 

 
 



 





 
Some poetry . . . 
 

 
 
 - Candy Industry publisher, Pat Magee
photo above, circa 1993.
 
Territorial Rites: 
from Bell to Berlin 1993

If you were born under the full moon,
Dark night, crystal cold,
You’d understand that I was here.
That year, reunification after The Wall fell,
We could reach through cracks
To find new people, language, hope.

My picture shows a younger traveler.
Standing at a checkpoint no longer there.
Details fall like snow upon new growth.

What I recall is heading through a velvet door, the
Smell of kerosene heat,
And taste of Glühwein.

Healthy of mind and body
On this leading edge of
territories,
I always knew where I
stood, didn’t you?
Right here, now.
There were no cell phones,
GPS
that could find me.
It was perfect.

Clack, clack the old trains head
back . . . 

To Leipzig, cranes poised to build;
Steel and concrete towers rise.
Having fought my way over, only to hear Russian,
A man in a bar listens to my taxicab German
Kisses my hand, laughs, that dialect of its own.

“Not your territory,” my new friend chides.
I stay anyway, foreign correspondent in me satisfied.
My writing called me to this cold place
To review flavors, fragrances, ancient formulations.
My notes were way too occupied to include
anything personal.

A poster of Katarina Witt skating shows me life,
Here, and so does one more treasure:
Stravinsky’s Firebird, and Rites of Spring ballets
Viewed at an opera house built by women, men.
Carpenters were equal there, then.
Those years are like a dream.

My story about a candy flavor company breaking
Into new territory was placed in a magazine.
Maybe someone read it.
At home, things changed.
More walls fell.
I kept going.

If I were to write a book,
So many good parts would have to go unrecorded.
 

Copyright@PatMagee2013
Written for Bell Europe’s 20th Anniversary
aka Bell Flavors & Fragrances Worldwide,
Schimmelstrasse, Leipzig
Germany 
 

 

The Write Stuff

Five Ws and One H
 
In news writing, the concept of Five Ws (also known as Five Ws and one H) is considered basic to gathering information. A formula for finding the complete story about something, Five Ws (and one H) serves as a checklist of six questions.

The list includes:
Who? Who is involved?
What? What happened?
When? When did it take place?
Where? Where did it take place?
Why? Why did it happen?
How? How did it happen?
 
A Good Example

"I keep six honest serving-men
(They taught me all I knew);
Their names are What and Why and When
And How and Where and Who.

--Rudyard Kipling, from JUST SO STORIES (1902)

 
Guest Column
July 25, 2019
by Malcolm Blue, retired, Peter's Chocolate Co. (div. Nestle Corp.) 199?




Writing an e-book

Confectionery Classics from Reg Groves

by Pat Magee

Reg Groves and I first met in 1982 when I joined Candy Industry* magazine. A well-known teacher, consultant and presenter at numerous industry conferences, and the author of technical articles for many international publications, Reg had been ghostwriting the “Candy Doctor” column for Knechtel Laboratories. The long-running series answered technical questions posed by readers. After Reg opened his own consultancy, Groves & Company, in 1983, he continued writing for Candy Industry, authoring the “Confectionery Workshop” column under his own byline for 12 years. Those articles were published as a book that is now out of print.

Not too long ago, Reg offered me the archives of his question and answer columns along with correspondence with editors of Candy Industry. How could I not find a way to reprint some 100 pages of formulations that remain useful to candymakers today?

Such generosity deserves presentation to the industry, and we hope you enjoy reading and using the recipes published here as “Confectionery Classics” with updates from the author. We look forward to receiving your questions that will be forwarded to Reg, a man whose life work exemplifies a spirit of humility and generosity. Start reading here Link.


Reg has garnered several honors throughout his career including induction into the Candy Hall of Fame, Class of 2010.


*Permission to reprint has been granted by Candy Industry (www.candyindustry.com) and Knechtel (www.knechtel.com).
 


 
Poetry

by Pat Magee

Dwarfed by nurture

The Grumpy Cat is quite a celebrity,
Known for her Internet personality.
But you’ll find she’s a dwarf,
And I’m loath to report,
That her underbite is just a deformity.
 
 

 
 









Author's Note: Photo was taken at the Sweets & Snacks Expo 2014,
with permission by Grumpy Cat.

Grumpy Cat attributed to http://en.wikipedia.org/wiki/Grumpycat

 

Pat Magee 6.12.14