Newspapers, magazines and social media like to hear about what's going on at your company: new people, products, events, services, sales or acquisitions.
A news release should include the following information:
1. Contact name and phone number.
2. Mailing Address, including street address, city, state, country.
3. Email, Web site address.
4. Well-written content about subject of news.
5. Color picture, company logo.
Send the release to: Business Editor for company news;
Products Editor for products.
Tip: Keep it short and to the point!
Some poetry . . .
- Candy Industry publisher, Pat Magee
photo above, circa 1993.
from Bell to Berlin 1993
If you were born under the full moon,
Dark night, crystal cold,
You’d understand that I was here.
That year, reunification after The Wall fell,
We could reach through cracks
To find new people, language, hope.
My picture shows a younger traveler.
Standing at a checkpoint no longer there.
Details fall like snow upon new growth.
What I recall is heading through a velvet door, the
Smell of kerosene heat,
And taste of Glühwein.
Healthy of mind and body
On this leading edge of
I always knew where I
stood, didn’t you?
Right here, now.
There were no cell phones,
that could find me.
It was perfect.
Clack, clack the old trains head
back . . .
To Leipzig, cranes poised to build;
Steel and concrete towers rise.
Having fought my way over, only to hear Russian,
A man in a bar listens to my taxicab German
Kisses my hand, laughs, that dialect of its own.
“Not your territory,” my new friend chides.
I stay anyway, foreign correspondent in me satisfied.
My writing called me to this cold place
To review flavors, fragrances, ancient formulations.
My notes were way too occupied to include
A poster of Katarina Witt skating shows me life,
Here, and so does one more treasure:
Stravinsky’s Firebird, and Rites of Spring ballets
Viewed at an opera house built by women, men.
Carpenters were equal there, then.
Those years are like a dream.
My story about a candy flavor company breaking
Into new territory was placed in a magazine.
Maybe someone read it.
At home, things changed.
More walls fell.
I kept going.
If I were to write a book,
So many good parts would have to go unrecorded.
Written for Bell Europe’s 20th Anniversary
aka Bell Flavors & Fragrances Worldwide,